Vertical Aviation International (VAI) is seeking a strategic and creative Social Media Manager to lead and execute digital engagement efforts across a portfolio of brands within the association. This role is responsible for developing cohesive, high-impact social media strategies that elevate brand voice, expand audience reach, and support the organization’s mission, advocacy, and membership goals.

The ideal candidate is highly organized, adaptable, and experienced in managing multiple social media accounts, campaigns, and audiences simultaneously.

Key Responsibilities

Social Media Strategy

• Develop and execute comprehensive, multi-brand social media strategies aligned with organizational priorities
• Identify opportunities for audience growth, engagement, and cross-promotion
• Ensure consistency in messaging while maintaining distinct brand voices

Content Creation & Management

• Create, curate, and schedule compelling content (text, images, and video) across platforms including Facebook, Instagram, LinkedIn, X, and TikTok
• Collaborate cross-functionally to source impactful stories and updates
• Maintain a consistent, engaging presence across all channels

Community Engagement

• Monitor and respond to comments, messages, and mentions
• Foster engagement with members, partners, and stakeholders
• Manage online reputation and handle sensitive communications professionally
• Support and manage the VAI Brand Ambassador Program

Analytics & Reporting

• Track and analyze performance metrics (engagement, reach, conversions)
• Provide regular reports and actionable insights to leadership
• Optimize campaigns using data-driven recommendations

Campaign Management

• Plan and execute integrated campaigns supporting membership growth, events, advocacy, and awareness initiatives
• Partner with internal teams to align messaging across marketing and communications efforts

Paid Digital & Social Media

• Develop, execute, and optimize paid campaigns across platforms such as Meta, LinkedIn, and Google Ads
• Manage budgets, bidding strategies, and audience targeting to maximize ROI
• Conduct A/B testing on creative, messaging, and audience segments
• Monitor performance and adjust strategies based on real-time data
• Ensure compliance with platform and nonprofit advertising guidelines

Platform & Trend Monitoring

• Stay current on social media trends, emerging platforms, and best practices
• Recommend and test innovative approaches to expand reach and engagement

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
3–5+ years of experience managing social media accounts, ideally in a nonprofit or multi-brand organization
Demonstrated experience with paid social campaigns (Meta Ads Manager, Google Ads, etc.)
Strong project management skills with the ability to manage multiple priorities and deadlines
Excellent writing, editing, and storytelling abilities
Experience with social media and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite)
Basic graphic design and/or video editing skills preferred (Adobe Creative Suite, Canva, CapCut)
Familiarity with nonprofit communications, fundraising, or advocacy is a plus

Key Competencies

Strategic and detail-oriented thinker
Strong organizational and time management skills
Creative, adaptable, and proactive
Data-driven decision maker
Collaborative team player
Commitment to nonprofit values and mission-driven work

Why Join VAI

Join a mission-driven organization where your work directly supports advocacy, industry impact, and member engagement. This is an opportunity to shape digital storytelling across multiple brands and contribute to meaningful growth and visibility.

Compensation & Benefits

Competitive salary and comprehensive benefits package which includes medical, dental, and vision plans where we pay 100% of the employee premiums. A retirement plan with a generous match, tuition reimbursement, and the ability to work remotely.

About Vertical Aviation International

VAI is the professional trade association for the international Vertical Take-off & Landing (VTOL) industry and represents more than 1,100 companies and over 16,000 industry professionals in more than 65 countries. Each year, VAI members safely operate more than 3,700 helicopters and remotely piloted aircraft approximately 2.9 million hours. VAI is committed to being the global leader in leveraging, innovating, advocating, and expanding the unique operational capabilities of vertical flight on behalf of our members and for the benefit of society. Our mission is to be the leading global voice in promoting safety, community compatibility, professionalism, innovation, and the economic viability of the industry. VAI is an Equal Employment Opportunity Employer and proudly offers competitive benefits.

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