Purpose

This position is responsible for the implementation and execution of multi-channel marketing plans for various campaigns promoting AIR’s programs and services. The individual in this role will lead the execution of marketing tactics including writing and reviewing content, working with designers to develop graphics, deploying tactics through various channels (e.g., the broadcast email system, social media platforms, website), and serving as the marketing lead and project manager of assigned campaigns. They are responsible for ensuring message and tone consistency including brand alignment across their campaigns and marketing assignments. This is a new position.

Responsibilities

• Campaign Content Creation: Write, edit, proofread, finalize, and implement all digital and print marketing and communications tactics across multiple channels, such as direct mail, email, paid digital, social media, website, mobile, and multimedia.

• Project Management: Independently implement tactical marketing and communication plans on time and on budget, often juggling various plans simultaneously and switching gears as necessary. Use existing internal systems to schedule and deploy tactics.

• Collaboration: Work closely with internal stakeholders to effectively communicate the value and details of the programs and services they spearhead. Work closely with internal marketing and communications staff as well as external vendors (e.g., design firms) to develop and execute tactics.
• Performance Tracking: Monitor campaign performance of marketing initiatives and develop reports on key metrics including opportunities for improvement(s).  

• Digital Channel Oversight: Spearhead strategies to maintain and maximize the impact and influence of AIR’s website and social media platforms.

Requirements

The ideal candidate will have:

• Bachelor’s degree in marketing, communications, journalism, or related field. Or a commensurate combination of experience, certifications, and/or other formal training.
• A minimum of 4 years of marketing management experience, including experience writing and producing content for multiple channels (digital and print); branding; and managing multiple projects and design requests. Association experience is preferred.
• Exceptional written and verbal communication skills with demonstrated experience in a variety of communication and marketing mediums.
• Strong project management skills with the ability to prioritize tasks across multiple departments and outside vendors.
• A keen attention to detail, highly organized, and be able to work both independently as well as in a collaborative team. 
• Self-motivation and curiosity with the demonstrated ability to ask questions, explore new ideas, and seek out innovative solutions.
• An eagerness to acquire new skills and knowledge and adapt to change in a fast-paced environment.
• Experience with HTML/CSS, broadcast email software, and web-based content management.
• Experience in a remote-work environment is preferred. 

Please note: Occasional travel is required. 

Physical Requirements

• Able to lift up to 25 pounds
• Able to sit at a desk for extended periods of time
• Able to use motor skills for computer and telephone functions