As the lead communication strategist for the Enterprise Wireless Alliance (EWA), the Senior Manager is responsible for owning -- creating, implementing, and driving -- the overall communications and outreach strategies in support of the Alliance’s activities, products, and services. In addition, they will create and manage a public relations strategy that will identify, create, and manage relationships with trade and national media, allied organizations, opinion leaders and influencers to build and enhance EWA’s reputation for high quality, reliability, and customer satisfaction. As an integral member of the leadership team, the Senior Manager reports to the President/CEO.
The ideal candidate is a creative, strategic thinker with exceptional writing, editing, verbal and organizational skills. The communications professional must be adept at working in a collaborative, fast-paced environment with the ability to juggle multiple priorities while advancing EWA’s mission. With a keen understanding of the priorities important to those in the telecommunications industry, they must be able to proactively pitch stories to various media outlets including trade and national publications. Candidates should have strong experience with a wide range of communication platforms such as email, press releases, newsletters, trade publications, social media, speech writing, developing web content, blogs, etc. They will have experience developing metrics to ensure external communication efforts are reaching appropriate audiences and that EWA is viewed as the thought leader on issues relating to land mobile (two-way) radio and wireless telecommunications.
Develop, execute, and manage all corporate communications strategies to promote the value of EWA to current and potential members by ensuring that EWA products and services effectively reach their target audiences;
Research and write editorials, articles, press releases, email announcements, social media posts, planned publications such as Member Bulletins and biweekly newsletter, talking points, webinars, executive presentations, website content, intranet, video, special projects, and assignments in support of all sales, marketing, and advocacy efforts;
Serve as chief editor of all EWA publications including Enterprise Wireless Insider™;
Collaborate with CEO on critical outreach initiatives including receiving and vetting all speaking opportunities;
Conceive, develop, and implement programs to deliver internal and external communications objectives throughout the organization;
Create and manage a communication strategy that will enhance EWA’s positive brand and reputation in the land mobile (two-way) radio industry and assure that the association stays “on message” with all communications;
Cultivate and manage relationships with trade and national media, and coordinate interviews for senior staff with the media to maximize media opportunities;
Create and develop EWA’s annual report for distribution by end of first quarter;
Manage the planning and implementation of the annual conference, including session and speaker development, and associated printed materials.
Bachelor’s degree in communications, journalism, marketing, English, or related field required. At least five years experience in a similar role preferably within the wireless telecom industry or technology-focused trade association. Must be a strategic leader with highly developed writing, editing, and organizational skills including experience writing press releases, marketing materials, annual reports, articles, editorials, talking points and speeches. Experience developing a strategic communications plan that includes outreach to trade publications and national print and broadcast media, social media activities including content development and search engine optimization is highly desirable. Must be able to build and foster positive, collaborative relationships with all stakeholders including media, Alliance staff, members, and external organizations. Creative, proactive, entrepreneurial, collaborative, flexible, energetic, and strategic are indispensable traits for the successful candidate.
Herndon office attendance is required for a minimum of three days per week.
Along with an introduction about your qualifications, please provide the city & state from which you would be commuting.
EWA is a 22-employee trade association representing hundreds of U.S.-based business enterprises, network operators, wireless sales and service providers, hardware and software system vendors, and technology manufacturers in the private land mobile (two-way) radio industry. The land mobile radio industry is regulated by the Federal Communications Commission (FCC), under which EWA is certified to assist organizations requiring FCC authority – via radio spectrum licenses – to operate their mobile devices and radio networks. EWA helps its members secure the licenses, and it additionally provides advocacy, education, consulting, and various software services to assist members and their customers with sales lead acquisition, spectrum research, and license management.
The organizations represented by EWA range from small businesses to leading Fortune 500 companies, including those that use wireless communications, primarily two-way radios, in industries such as transportation, utility/energy, municipal, construction, petrochemical, manufacturing, retail, and others. While a non-profit, EWA competes aggressively as a business. With its 50% market share, EWA leads the industry because of... its employees, many of whom are 15+ year veterans. It is a small, familial, and business-casual workplace, headquartered in a gorgeous new office in Herndon Virginia. Nespresso and Keurig coffee, sodas, and weekly lunches are provided.