Role and Responsibilities Under the general supervision of the Director of Member Engagement, the Associate Director of Member Engagement carries out activities to support and achieve strategic and operational goals related to chapter management, member engagement, recruitment, and retention activities.
Manages ATSSA chapters as assigned with the goal of growing chapter membership and participation and promoting a consistent experience for ATSSA members across the chapter network. Act as the main point of contact for chapter leadership and advocates the needs of the chapters to ATSSA national. Specific duties include but not limited to:
Provides oversight to ensure the chapter is compliance with required state and federal filings. Works closely with chapters out of compliance to get back in good standing.
Follows the ATSSA Chapter Timeline for each chapter meeting or event.
Manages and/or assists for all activities related to assigned chapters and handles all logistics as needed to include site selection, contract negotiation, certificate of insurance, onsite signage, audio-visual, speaker identification and outreach, food & beverage, room set, sponsorship promotion and fulfillment, meeting agendas, post meeting survey and summary.
Creates all chapter specific communication for chapter meetings, board meetings, events, chapter committees and task forces, surveys as well as other important updates such as TRIP reports, DOT specifications, training and other updates as directed by the chapter board and ATSSA leadership adhering to ATSSA’s style guide.
Schedules and attends all chapter board meetings, chapter meetings and events, and chapter committee meetings (in person, virtual or hybrid). Gathers all important chapter documents, meeting summaries, tax filings and store by chapter in SharePoint.
Creates all chapter meeting and events in the Cvent platform to capture attendee information and collect registration, activity and sponsorships fees. Generates and shares weekly registration reports with the chapter leadership.
Coordinates the chapters’ board nominating process per their respective bylaws. This process includes board member identification, call for nominations, ballots, awards for outgoing chair, communicating the election results and new board member orientation.
Prepares the PowerPoint to correspond to the chapter meeting agenda to include welcome slide, agenda, speaker highlights, sponsor recognition and promotional slides prepared by marketing.
Tracks all chapter activity throughout the year and prepares the chapters annual reports.
Educates chapter leadership and chapter participants on The ATSS Foundation. Promotes events and assists with sponsorships from assigned chapters. Also works with chapters to who have implemented their own scholarships and fundraisers. Presents slides promoting the Foundations work as needed at chapter meetings.
Coordinates state advocacy days and town halls with government relations staff to include: surveys; pre and post communications promoting event; scheduling, agenda and meeting logistics; attending and assisting as needed.
Chapter partner training (CPT): Creates and sends all advertisements for chapter scheduled classes; develops informational/registration documents; coordinates with and keeps the ATSSA training team informed as needed.
Recruitment and Retention
Cultivates relationships with chapter leadership and ATSSA members. Conducts continuous outreach to new members and lapsed members in assigned chapters. Receives and responds to chapter and membership related inquiries; responds to and routes additional ATSSA inquiries as appropriate. Tracks and documents member related participation in ATSSA’s database (CRM/Altai). Assists and identifies areas for data hygiene improvement.
Identifies strategies to promote membership growth. Utilizes the chapter network to identify prospects. Schedules prospect visits in conjunction with chapter meetings, tracks all outreach in the member database and follow up.
Develops relationships with state and local transportation agency employees and associations in transportation. Identifies opportunities for ATSSA to expand its membership reach, partner in advocacy and potential training partnerships.
Assists in achieving objectives related to Member Engagement as set forth in the ATSSA strategic plan and annual operation plan to achieve a 90% or better retention rate for full company memberships and grow membership by 10%.
Serves as a staff liaison to a committee or council including related subcommittees and task forces. Provides direction and assists with developing the committee’s strategic plan and annual work plan. Generates all committee pre and post meeting notices and agenda; is the point of contact for committee members; assists with speaker identification; schedules online meetings as needed; and manages the committee webpage.
Attends industry meetings, trade shows and functions to promote the ATSSA brand; and speaks on behalf of ATSSA as assigned.
Attends annual convention, fly-in and midyear meetings. Fulfills all chapter liaison duties, education session monitor assignments, assists with onsite membership engagement activities, ATSS Foundation activities and other onsite duties as assigned.
Processes reimbursements, expenses, and accounting activities relevant to chapter management and travel in a timely manner.
Other duties as assigned that drive the vision, fulfill the mission, and abide by the values of the association.
Education & Experience
A bachelor’s degree and five or more years of association membership experience; a combination of education and experience will be considered; experience supporting member groups and initiatives; organizing and executing successful meetings; member recruitment and retention experience preferred; roadway infrastructure safety industry experience preferred.
Knowledge, Skills, & Abilities
Effective communication and presentation skills; proven networking and relationship development skills; ability to manage multiple projects on an ongoing basis; ability to meet deadlines while working remotely and traveling frequently; knowledge of and familiarity with member databases; detail oriented; service driven; knowledge of technologies used in member engagement and chapter management; excellent planning, execution and follow-up skills.
The American Traffic Safety Services Association is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.
About American Traffic Safety Services Association
The American Traffic Safety Services Association, an international trade association, is located in Fredericksburg, Va. Since 1969, ATSSA has represented companies and individuals in the traffic control and roadway safety industry. Over 1,600 ATSSA members provide the majority of features, services and devices used to make our nation's roadways safer. These include pavement markings, road signs, work zone traffic control devices, guardrail, and other roadside safety features.