The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. IA is the non-profit trade association that serves as the hub of the Insights community, particularly in North America. Through the support of more than 30,000 Corporate and Individual members and guidance of its Board of Directors, the Insights Association works to Protect, Connect, Inform and Promote the Insights industry, allowing companies like Medallia to remain in the know and connected to initiatives, legislation, and the professionals in our community.