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The Home Builders Association (HBA) of Greater Austin is the leading professional trade organization for the residential home-building industry.  The HBA represents more than 700 member companies and 1,500+ individual members.  The HBA works with the government, public, business, and community organizations in the following counties – Bastrop, Burnet, Caldwell, Hays, Lee, Travis, and Williamson.

Mission:  To advance the practice and professionalism of the home building industry in our community.

Vision:  For all people in the Greater Austin area to live in strong communities and homes that enable them to thrive.

Position Summary
The Home Builders Association (HBA) of Greater Austin seeks a creative, organized, self-motivated individual who has demonstrated excellence in communications, design, and program marketing.  The Director of Communications & Marketing will work cross-departmentally to enhance current communications and develop new marketing and communications systems with the goal to expand the impact and visibility of the organization.  This includes integrating a broad range of marketing, advertising, communications, and publications through multiple media channels with an emphasis on producing and managing a digital media strategy and integrating an online member community.

Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:

• Implement marketing and communication initiatives that align with the HBA’s strategic plan which is to enhance the reputation of the industry while driving membership value through engagement.
• Integrate internal and external marketing and communication efforts, maintaining a focus on campaigns and communications that directly grow HBAGA’s audience from membership, events, publications, and resources.
• Responsible for ensuring consistency of approach and branding throughout all content.
• Directs the development of creative and innovative approaches to member engagement campaigns.
• Design and manage communication channels, including the content for the website, social media, program flyers, event signage, publications, and/or video production to improve the readership and viewership of all channels.
• Develop and execute various elements as it relates to the Association's website, social media channels, email marketing, videos, etc. This will include content development, advertisements/sponsorship managing, editing, proofreading, layouts, printing, and mailing or electronic distribution.
• Provide routine administration of the website.

• As the gatekeeper, format and execute email marketing to membership, including, but not limited to weekly e-newsletters, event promotions, and marketing for educational programs. This may include event promotions and marketing for educational and informational programs.
• Maintain regular social media presence including messaging, comment correspondence, sharing, and updating information to increase utilization and usefulness to members and the public.
• Responsible for the design, editorial schedule, and layout for all HBA publications including the Advocacy Reports, Parade of Homes magazine, and the HBA regional magazine.
• Integrate and manage the new online member community. 
• Facilitate and coordinate media requests on behalf of the association. 
• Prepares speeches, talking points, articles and presentations for the CEO and other Board Senior Officers.
• Manage vendor relationships to derive the highest value while maintaining costs.
• Attend and assist with association events, which range in attendance from 20 to 1,200 people
  (luncheons, galas, networking events, sporting events, area council meetings, etc.)
• Works cross-departmentally with staff and collaboratively to serve the marketing needs of the organization.
• Staff liaison for committees and councils as assigned by the CEO – includes scheduling meetings, coordinating with the member chairs, and documenting meetings through an agenda and minutes. 
• Performs other duties as assigned.

Qualifications (Knowledge, Skills, and Abilities)

• Bachelor’s Degree (or at least 4 years of related work experience)
• Superb organizational abilities and time management skills to consistently executed and meet deadlines. 
• Strong written, analytical, and oral communication skills, including the ability to distill complex issues into compelling communications.
• Well-versed in the latest trends in multi-platform, cross-channel communication.
• Experience managing a website and social media content, newsletters, and other digital communications strategies.
• Proactively interprets relevant insights and/or data points and recommends pathways to improve marketing and communication efforts.
• Self-starter with self-confidence.
• Strong eye for detail in design and excellent proofing of content.
• Effectively use Microsoft Office suite, specifically Outlook, PowerPoint, Excel, Teams, and Word.
• Experience in Adobe Design Suite, Canva and/or other graphic design tools.
• Ability to interact collaboratively with members and staff at all levels and represent the organization with a high degree of integrity, diplomacy, and professionalism.  
• Experience at a trade or professional association is preferred but not required.
• Experience in using an Association Management System such as Atlas, MC Trade, or Weblink is preferred but not required. 
• Home building industry experience is not required.

Work Environment

• Office hours are from 9 am – 5 pm, Monday – Friday. The HBA office is in north-central Austin at 7800 Shoal Creek Blvd, Austin, Texas 78757.
• The HBA hosts evening monthly evening events and 2-3 weekend events annually, which all staff are required to attend unless approved by the CEO. Note, some events are outdoors. 
• After the 90-day introduction period, Director-level employees are eligible to work remotely 2-3 days per week. When working remotely, staff must be in reasonable proximity to the HBA office.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers; to handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.

About Home Builders Association of Greater Austin

The Home Builders Association of Greater Austin (HBA) is a tax-exempt organization under Section 501(c)(6) of the Internal Revenue Code of 1986. Established in 1953, HBAGA has served as the leading professional trade organization for more than 700 member companies and 1,500+ community members. The HBAGA works with the government, public, business, and community organizations in the following counties – Bastrop, Burnet, Caldwell, Hays, Lee, Travis, and Williamson.

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