Ensure NAAG is on the cutting edge of innovative and effective communications technology and strategy.
Conceptualize, optimize, and produce NAAG and NAGTRI publications, including the monthly NAAG e-newsletter, Annual Report, annual SAGE directory, and quarterly newsletter. Ensure quality and consistency of NAAG materials and branding through editorial, design and production phases.
Create and execute search engine optimization (SEO) plan. Track and optimize analytics. Create rich and creative material optimized for search engines.
Provide communications support for annual meetings and presidential initiative summit, including managing media attendance, script writing, web content, awards production, and photography.
External Relations and Internal Communications
Lead external media relations. Field media inquiries. Orchestrate national news conferences, press availabilities, and other media events to promote member activities and initiatives. Develop working relationships with national reporters to enhance member visibility.
Working with NAAG/NAGTRI counsel, keep the attorney general community apprised of important developments and issues related to their work.
Keep the NAAG staff leadership team aware of important developments within the attorney general community and issues affecting attorney general offices.
Track attorney general elections to promptly provide factual, nonpartisan information to the media and public.
Improve and further develop branding strategy and comprehensive communications plan to communicate the mission, vision, and values of NAAG and NAGTRI, both internally and externally.
Enhance the national profile of NAAG and NAGTRI with NAAG members, the public and allied governmental and NGO entities.
Produce and update style guides. Continue organization-wide brand training.
Develop and implement publications and newsletter strategy for both NAAG and NAGTRI.
Strategic Communications Support to Attorneys General Public Information Officers
Provide professional communications support to all public information officers (PIO) in the attorneys general offices.
Organize a biennial PIO professional development seminar as budget allows. Provide other web-based trainings as needed.
Enhance promotion of state attorney general issues as well as the offices of attorney general.
Develop and disseminate materials to enable PIOs to perform their jobs better.
Founded in 1907, the National Association of Attorneys General (NAAG) serves as the national forum for attorneys general and their staff to collaboratively address issues important to their work and provides resources to support the work of the offices of attorneys general in protecting the Rule of Law and the United States Constitution. NAAG fosters an environment of “cooperative leadership,” helping attorneys general respond effectively – individually and collectively – to emerging state and federal issues.
The National Attorneys General Training & Research Institute (NAGTRI) was created in 2007. The NAGTRI mission is to provide high-quality, non-partisan, and innovative training, research, and other developmental resources to support state and territorial attorneys general offices (AGOs). NAGTRI’s services to its member cover a breadth of subject areas and delivery formats. NAGTRI expects to grow and launch numerous new initiatives in the next few years. The NAGTRI vision is to be recognized as the premier national organization for training and research throughout the government legal, law enforcement, and prosecutorial arenas.
NAGTRI provides innovative, legal skills trai...ning and resources to support the evolving needs of attorney general offices and supports NAGTRI faculty development and recruitment. CLAFD delivers training courses in various formats: in person and online, live and on-demand, utilizing both experiential (learn- by-doing) and instructional learning.
NAAG emphasizes a commitment to professional excellence and the quality of life of its employees.