The position will involve (but will not be limited to):
· Updating and distributing information to current members as well as prospective members.
· Managing membership database.
· Keeping up to date on latest, best-practice membership recruitment/retention strategies.
· Conducting competitor research and demand for the organization’s various offerings.
· Designing and communicating the marketing/membership plan (including social media, email, CRM, etc.).
· Developing promotions and leading implementation of other aspects of marketing/membership plan.
· Building brand awareness, including positioning.
· Coordinating marketing projects from beginning to end.
· Understanding finance and budgets and their presentation.
· Identifying the company’s potential customers.
· Creating and managing marketing/advertising campaigns.