The American Animal Hospital Association (AAHA), simplifies the journey towards excellence for veterinary practices and hospitals by offering accreditation and many resources. What does that really mean? Pet parents who go to AAHA-accredited vet practices and hospitals can be assured that their care teams are applying best-in-the-industry standards, every time they see Fluffy or Fido.
We are seeking an experienced Marketing Manager to strategize and plan multiple multi-channel campaigns for a diverse set of programs, products, and resources.
We’re looking for a team player who is focused on marketing planning: creative, organized, detail-oriented, self-motivated, and has excellent customer service skills. And, if you live with a beloved pet, you're in good company... most of us use our pets as our Teams avatars and you'll frequently see them on-screen. We think they love AAHA, too!
The Marketing Manager will oversee a small team and all digital marketing, copywriting, and creative direction, working collaboratively with the team on strategy, planning, and execution. We rely on Asana project management software, so if you like to geek out over details, this is the spot for you!
This is an ideal role for someone with 5-6 years of experience working in a fast-paced “internal association” agency or external agency. The ideal person loves to have their fingerprints on just about every project the organization works on and thrives shifting gears often between projects.
The team works 100% remotely across multiple U.S. time zones.
What will you do?
Create marketing strategies and plans, which includes the following:
Develop multi-channel marketing plans, strategies, and goals for each project in conjunction with stakeholders and the Marketing Director.
Manage a small team and outsourced vendors: graphic design, digital marketing, communications specialist, and marketing strategist.
Ensure all marketing efforts are executed on time, within budget, and meet KPIs.
Ensure marketing copy for all channels meets association standards and is effective in generating desired results.
Ensure AAHA brand guidelines are maintained.
Conceptualize design direction and ensure that creative concepts support the marketing strategies and association branding.
Ensure that marketing goals are achieved and be proactive in monitoring KPIs discussing status with the product owner and making recommendations.
Monitor all campaign tactics through our project management software, Asana.
Evaluate and report on results, including success of marketing/creative strategies, ROI, and recommendations for applying results to future efforts
Manage stakeholder relationship ensuring satisfaction with marketing efforts
Analyze customer feedback as applicable to future marketing efforts, customer service improvements, product positioning, or changes in the product itself
We are the American Animal Hospital Association (AAHA). Our mission is to provide veterinary professionals with resources to deliver the best in companion animal care and effectively manage their business. AAHA is respected internationally for its dedication to medical quality standards, professional development, and quality education programs.?These standards were developed to raise the bar of veterinary excellence and have undergone numerous updates throughout the years, always reflecting current industry needs.
The association is in the midst of implementing a full overhaul of its business infrastructure technology and is in year two of an ambitious, member-centric three-year strategic plan. The plan is guiding our 60 staff in working on several new programs and services, including new educational programs, a website redesign, research programs, and an industry-wide design thinking initiative in addition to the technology overhaul.
Why work for us:
Our team consists of industry experts and animal lovers dedicated to fulfilling our vision of leading the profession in providing the highest quality of care for companion animals by improving the standard of care.
We are fully committed to each of our team members' growth and development and offer competitive pay and benefits.
What we value:
SIMPLICITY | We work smarter, not harder | We strive to simplify the journey towards excellence for veterinary practices through curiosity, creativity and removal of the unnecessary.
COLLABORATION | We before me | Our commitment to each other’s success through active collaboration and teams with diverse backgrounds, experiences, and expertise creates better solutions rooted in empathy.
INTEGRITY | Say what you’ll do, do what you say | We strive to be clear communicators and fulfill our promises to one another, intentionally building our foundation of trust and accountability.
How to apply:
If you are interested in joining our team, please submit your resume, cover letter, and two relevant work samples to: Cathy Lada, Director of Marketing: firstname.lastname@example.org (or use the ASAE apply now feature but include these items).
Talk to our team to find out more!
AAHA is an Equal Opportunity Employer committed to a diverse and inclusive workforce.
To perform this job successfully an individual must be able to perform each essential duty to a satisfactory standard. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by any employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to finger, handle, or feel, reach with hands and arms, and talk or hear. Occasional travel is required for customer programs and conferences.
DISCLAIMER AND ACKNOWLEDGEMENT
The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.
Bachelor’s degree in relevant field
5+ years’ experience in communications, marketing, advertising, or related field (3+ must be in a supervisory capacity)
Experience managing people
Experience in a professional association or non-profit space is a plus
Success in managing internal and external marketing resources such as writers, printers and related service vendors
Knowledge, Skills and Reasoning Ability:
Ability to manage multiple projects and meet deadlines on time
Excellent communication skills
Highly driven and results-oriented with ability to thrive in fast-paced environment
Understanding of campaign tracking, ROI analysis and other marketing KPIs
Experience using member or customer personas to target specific audiences
Strong interpersonal skills required
Excellent copywriting skills, with an emphasis on writing for digital platforms
Experience developing and executing social media campaigns and analyzing performance data
Experience in SEO
Experience in email marketing
Experience in customer journey mapping and web UX is a plus
Nonprofit association experience is a plus
Agency (internal or external) is a plus
Must be proficient in managing Twitter, Facebook, LinkedIn, Instagram, Tiktok, and YouTube accounts, and be knowledgeable about each platform’s features and capabilities
Experience with Optimizely CMS is a plus
Experience with Asana is a big plus
Experience working with a variety of marketing and business software including email, CMS, marketing automation, membership databases, project management, Microsoft Office, etc.
Experience working with creative teams both internal and external
The American Animal Hospital Association was founded by seven leaders of the veterinary profession in 1933. From its inception, AAHA has focused on promoting high-quality standards for the rapidly evolving sector of small-animal private practice through accreditation and other initiatives. These standards were developed to raise the bar of veterinary excellence and have undergone numerous updates throughout the years, always reflecting current industry standards. AAHA is still the only organization to accredit companion animal veterinary hospitals. To become AAHA accredited, practices undergo regular, comprehensive onsite evaluations by AAHA veterinary experts who evaluate each practice on more than 900 standards of veterinary care. More than 4,500 practice teams (about 15% of veterinary practices in the United States and Canada) are AAHA accredited or pre-accredited.