The American Society of Civil Engineers (ASCE), the nation's largest and most dynamic civil engineering association, is currently searching for an energetic association management and marketing professional to create and implement exciting membership development and engagement campaigns. ASCE maintains a relentless focus on members and membership. Work with a vibrant team to make an impact and stretch yourself by helping to create and deliver value for more than 150,000 members.
developing and implementing the annual and quarterly membership development plan for recruiting new/reinstated members
analyzing campaign metrics, compiling reports, creating presentations, present findings, and providing recommendations on analytic reporting
creating brochures, mail pieces, advertising, promotional literature, web pages/ads, broadcast emails, collateral material, and social media campaigns to drive project membership joins.
developing, implementing, and managing membership recruitment programs, direct mail, and digital programs, concurrent drives, and recruitment campaigns.
monitoring and analyzing recruitment incentives, bundles, creative, and promotions for cost-effectiveness, ROI, and meeting member acquisition targets
analyzing and reporting on membership trends and demographics (national and local)
benchmarking ASCE offerings against other associations
working with local volunteer leaders on their respective membership plans and providing recruitment and retention advice and support
Ideal candidates will have:
a 4-year college degree in marketing, business analytics, or related field
5 years' experience in association membership marketing using Association Management Systems
demonstrated deep understanding and experience with relational databases, data queries, spreadsheets, data manipulation, pivot tables, concatenation, deduplication, lists of lists (LOL), data analysis, and online analytics
experience with direct mail, advertising, digital, and social media acquisition
excellent analytic, verbal, written, creative, and presentation skills
ASCE is a leading nonprofit professional membership association dedicated to the advancement of civil engineering to protect the health, safety, and welfare of the public good.
To accomplish 'ASCE's mission, ASCE staff works together as a team, based on a foundation of trust, striving for individual and organizational excellence. To achieve our shared goals, we maintain a relentless focus on members and a commitment to continuously grow and improve individually and collectively.
For consideration, submissions of interest must contain a resume and cover letter w/salary requirements.
Founded in 1852, the American Society of Civil Engineers (ASCE) represents more than 150,000 members of the civil engineering profession worldwide, and is America's oldest national engineering society. ASCE's vision is to position engineers as global leaders building a better quality of life.