Reporting to the Director, Member Development and Career Services, the Program Manager, Career Products and Services is responsible for managing and developing AAPA’s dynamic portfolio of career products and services. This role leads the direct product management and marketing of internal career products as well as indirect product management of third-party career products. Responsibilities include the ongoing management and assessment of product performance, to continue to drive revenue and member value.
This role has responsibility for the P&L of career products revenue – approximately $800K in annual revenue. The program manager will work to understand PA needs related to career support and manage the user experience or design of products to meet revenue and engagement goals. This individual will collaborate with the web team, IT, marketing, communications, research, as well as content owners, authors and business partners to ensure effective product management and continuous improvement. The Program Manager, Career Products and Services will be responsible for identifying and pursuing new opportunities that enhance the value of AAPA’s career services.
About the membership team:
AAPA’s membership team is made up of eight professionals dedicated to delivering excellent service and support to members, and to growing membership revenue. Membership team members support product and service development, customer care and direct member services, membership recruitment and retention, membership research, analysis, and outreach. The membership team manages key products that help foster membership engagement and retention, including Career Central, PA JobSource, PA Portfolio and AAPA’s online community, Huddle. As a group, the membership team’s warm collaborative spirit is appreciated internally as much as it is externally. In addition to building relationships with AAPA’s members, they work to build relationships across the organization and touch almost every department in their day-to-day operations.
CAREER PRODUCT MANAGEMENT
Lead the ongoing development of PA Portfolio, an online career tool for PAs, including additional enhancements and features.
Direct, manage and supervise the operations of the Career Center site, including content and resources, advertising, design and third-party business relationships.
Connect and validate membership value/retention with the utilization and engagement of Career Central products and services.
Gain a deep understanding of the Career Center customer and user experience, identify and fill gaps, and generate new ideas that grow client engagement, improve user experience and drive product extensions and growth, while staying rooted in AAPA’s strategic priorities.
Conduct ongoing benchmarking of other career centers for continuous improvement and product innovation.
Act as the primary point of contact and subject matter expert within the Academy on Career Center content and resources.
Manage the budget for the Career Center and prepare revenue forecasts and progress reports.
CAREER PRODUCT STRATEGY
Research and analyze the PA career centered market and competitive environment, to identify new and creative career product solutions
Develop career products and/or services with cross functional teams that ensure membership value and align with AAPA strategic goals
Manage focus groups, work groups, or other ongoing research related to career needs and products to inform product strategy.
Work collaboratively with colleagues on department product launches and integrations, including assisting with the establishment of goals, pricing and promotional tactics.
PARTNER PRODUCT MANAGEMENT
Manage the partner relationships associated with career services, including monitoring and evaluation, to ensure third party products provide value to the Academy and its members
Bachelor’s degree preferred, (MA or MBA desirable)
5+ years of progressively responsible product (or program) management experience, 3+ yrs. with a web or digital product required.
A proven track record of developing, launching and managing products on both a strategic and tactical level, throughout the product lifecycle.
Understanding of and familiarity with technologies underlying web or digital products.
Knowledge of prevailing and emerging innovation in career development, talent management, career coaching, and related professional resources helpful.
Strong understanding of market research and analysis.
Strong business acumen with the ability to leverage products to help AAPA realize its strategic goals.
Team player with strong collaborative skills and the ability to build consensus even when met with resistance.
Outstanding organizational, project management and problem-solving skills.
Ability to balance multiple projects and priorities and function at a high-level of independence.
Exceptional written and oral communication, presentation, and negotiation skills.
Well-rounded interpersonal skills and experience interacting with diverse personalities.
Experience working in a non-profit or member-driven organization is a plus.
The American Academy of PAs is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.
Established in April 1968, The American Academy of PAs (AAPA) is the national professional society for PAs (physician assistants). PAs are medical providers who diagnose illness, develop and manage treatment plans, prescribe medications, and often serve as a patient’s principal healthcare provider. With thousands of hours of medical training, PAs are versatile and collaborative. PAs practice in every state and in every medical setting and specialty, improving healthcare access and quality. Today there are more than 131,000 PAs in the United States and the profession is expected to grow another 37 percent between 2016-2026.
AAPA is a fast-paced nonprofit membership organization. Our staff combines skill and passion to advocate for the interests of PAs and their patients, and serve as an educational resource. Our office is located in the Carlisle area of Alexandria, VA., only two blocks from the Eisenhower Metro stop.