The Web Strategist is responsible for leading and coordinating the development, feasibility, comprehensive layout and relational functionality of the ASGE family of websites. This includes the content look and feel, branding experience, messaging, site features, information architecture, and technical operability of the suite of websites.
Essential Job Functions
The essential job functions listed below represent the primary duties and responsibilities of this job. Other duties and responsibilities within the scope of this job may be assigned to the employee. These essential job functions may change from time to time based on the strategic and operational needs of the organization.
The main function of this role is to manage the content and functionality of ASGE.org and two or more microsites on an ongoing basis via the sites’ content management platforms. Ensuring that content is up to date and working well with overall communications and marketing strategies is important. This role works with, and oversees the editorial process for, an internal team of content contributors,
The web strategist is the primary staff liaison managing workflow with ASGE’s vendor that provides web support, hosting, CMS maintenance, template development, troubleshooting and other projects as needed.
Oversee the development of content and navigability of the main ASGE website and two or more microsites so that the consumer can effortlessly use site features and functionality to create a seamless user experience.
Own responsibility for content development, procurement, editing, cohesiveness with related content, marketing interplay, and online delivery of content.
Possess a clear understanding of content objectives, relational purposes, timeliness, and presentation.
Ensure business requirements related to site development are identified and communicated to external web support vendor.
Make information architecture decisions for ASGE websites.
Oversee technical management of the websites, including basic programmatic oversight, as well as management of external website support vendor. Apply new technology, media, interactive research and emerging standards related to internet marketing and digital media.
Align website management with ASGE marketing and communications initiatives and incorporate efforts specifically and broadly. Collaborate on integrating the content marketing calendar to ensure regular content updates.
Ensure Search Engine Optimization capabilities throughout all sites and maximize results; ensure ongoing key/search word integration and retroactively align content with search capabilities.
Advise and assist web contributors/writers to ensure a cohesive voice for the site.
Repurpose content for different mediums including social media and video.
Utilize video content for the website from other sources, i.e., VGIE, GI Leap, video tips and Tech Talks. Integrate sources into SEO functionality and assist with packaging content for maximum effect.
Use site metrics tools to track site traffic, performance, and page views to regularly and systematically produce reports for site/system owners.
Manage budget in key areas including content creation and design, e-commerce, work order testing, online tracking and analysis, new site content development, and search engine marketing.
Deliver industry best practice and monitor content activities of competitor websites.
Review, edit and approve or reject work submitted and written by the web contributor team.
Manage and ensure follow through of all work orders include maintenance, troubleshooting, navigability and functionality, whether internal or external (through web support vendor).
Bachelor’s degree in Web programming and/or content communications, marketing or related field required
Minimum of three to five years web-related and IT experience managing multiple projects and deadlines required. Demonstrated success in managing a website is critical. Association experience is a plus/preferred
Experience in responsive web design, web architecture, wire framing, UX (user experience) and UI (user interface) required.
Working knowledge of marketing fundamentals, e-commerce, content creation and integration, and campaign development.
Independent leader with exceptional project and resource management skills
Ability to see the end result and deliver on that vision tangibly
Skill and experience in content editing
Understanding of marketing concepts and goals
Corporate-wide understanding of programs, products, and services and the ability to align these elements through ASGE’s public face
Ability to manage multiple programs concurrently
Process development skills, ability to keep work flowing while minimizing problems and delays
A working understanding of digital and traditional marketing, media formats and web security
In-depth understanding of the technical aspects of website management, deliver on intermediate coding, page creation/posting and workflow with external vendor
Relate to people at all levels of the organization; facilitate discussions; build and maintain effective working relationships; operate as a self-directed individual and team player.
Working Conditions and Other Requirements
In general, work is performed in an office environment. This individual may be required to perform work off-site (i.e., hotels, conference centers, etc.). On occasion, physical exertion (i.e., lifting, carrying, pushing and pulling) may be required to perform the essential job functions. ASGE is an Equal Opportunity Employer
About American Society for Gastrointestinal Endoscopy
The American Society for Gastrointestinal Endoscopy (ASGE)
Since its founding in 1941, the American Society for Gastrointestinal Endoscopy (ASGE) has been dedicated to advancing patient care and digestive health by promoting excellence and innovation in gastrointestinal endoscopy. ASGE, with more than 15,000 members worldwide, promotes the highest standards for endoscopic training and practice, fosters endoscopic research, recognizes distinguished contributions to endoscopy, and is the foremost resource for endoscopic education.
ASGE's Mission Statement is:
"To be the leader in advancing patient care and digestive health by promoting excellence and innovation in endoscopy"
BACK TO TOP
Wisconsin Society of Association Executives
22 N Carroll St., Ste 300
Phone: (608) 310-7850
Fax: (608) 251-5941
Wisconsin Society of Association Executives