Reports to: Vice President, Marketing & Communications
Org. Culture: ISA lives its staff-created culture code which promotes staff to (1) take calculated risks, (2) be your unique self – you were hired for a reason, (3) foster respect, transparency and trust, and most important (4) have fun!
The International Sign Association (ISA), recognized by the Council of Manufacturing Associations as a “Best Place to Work” in 2018, is seeking a creative, strategic manager to drive the association’s event marketing strategic campaigns. This team player would combine a 'roll-up-your-sleeves' working-style with an eagerness to create and implement the organization’s digital and traditional marketing efforts.
A primary focus for this role is driving attendees to ISA International Sign Expo, ISA’s annual tradeshow and conference (20,000+ attendees and other association events (
The marketing manager must be able to juggle many tasks with moving deadlines and changing expectations. They will be a forward-thinking and creative in managing cross-marketing campaigns. They will be able to think strategically across all events and organizational goals. They must be able to identify and analyze potential marketing opportunities and effectively manage them to completion on time and within budget.
The right person will be driven, detail-oriented and have exceptional organizational skills, a knowledge and passion for marketing, and a desire to support successful day-to-day operations of a dynamic, fast-paced marketing team.
What Success Looks Like:
Embraced ISA’s “culture code,” by taking risks to create a dynamic and innovative marketing strategy to increase overall attendance for ISA International Sign Expo, as well as an increase in attendance for key market segments.
Executed a strong strategic marketing campaign that pushed the line creatively and exceeded goals and expectations.
Implemented digital marketing tactics, established processes for analysis and execution and created metrics to determine success of these new tactics.
Lead the organization to record growth of all events and elevated the ISA, ISA International Sign Expo, and Sign Research Foundation brands.
Oversee and execute marketing campaigns and analysis.
Take the lead on Hubspot, marketing automation platform, for event marketing to ensure all content is promoted in a timely manner, as well as create appropriate workflows within the platform, update personas, create email marketing campaigns and track all results.
Manage, implement, and track all digital promotions, including paid advertising promotions, and ensure best practices are used for email promotions.
Leverage social media software tool, to draft, post and monitor social media engagement across all platforms, including Twitter, Facebook, Instagram, and LinkedIn.
Analyze, evaluate and prioritize important communication/marketing opportunities.
Manage all performance analyses and optimization efforts across several marketing programs within the organization.
Write, edit and repurpose content (copy and photos) for marketing efforts, including websites and social media channels on a daily basis.
Manage barter/paid media agreements and partner relationships, as well as make recommendations for partnership improvements.
Create and manage content for ISA website (signs.org) and (signexpo.org) as well as manage web analytics efforts, reporting & analysis of cross-channel marketing campaigns.
Research and identify relevant and innovative technologies, social networks, tools and digital marketing strategies to improve ISA’s marketing efforts.
Create and/or repurpose graphic designs for multipurpose use throughout marketing campaigns.
Work with Marketing Project Coordinator and internal departments for effective positioning and messaging of ISA events and annual tradeshow programs.
Help develop RFPs as needed to solicit bids from vendors.
Minimum 3-5 years large tradeshow/event (minimum 150k+NSF/10k attendance) marketing and digital marketing experience required. Design skills highly desired. Bachelor's degree in marketing, communications, design, or related field preferred.
Skills and Qualifications:
Experience developing marketing strategies and plans.
Excellent project management and organization skills. Ability to prioritize large volumes of projects and effectively see them through to conclusion.
Exceptional ability to use cross-channel campaign tracking for planning, implementation & quality control ? to drive strategy, tactics, etc.
Exceptional ability to design, execute, analyze, and optimize digital strategy to drive attendance to ISA events/meetings, increase leads, build brand awareness, and enhance audience engagement.
Ability to think strategically and excel at driving the organization forward.
Excellent MS Excel, PowerPoint, HubSpot, Adobe Suite, SalesForce, highly preferred.
Excellent HTML skills and website/CMS editing, highly preferred.
Excellent communication, marketing and interpersonal skills.
Excellent relationship-building skills for forging conversations and partnerships with key industry, non-industry, media publications and other partners/organizations to forge new or deeper partnerships to help drive increased attendance and engagement.
Knowledge working with press publications to negotiate trades/purchases.
Experience with AMS databases, particularly SalesForce.
Proven ability to work independently and in a team environment
Ability to travel domestically occasionally, including weekends.
Additional Salary Information: Please include salary requirements with application
About International Sign Association
The International Sign Association (ISA) is devoted to supporting, promoting and improving the sign industry through government advocacy, education and training programs, technical resources, stakeholder outreach and industry networking events. Our members are manufacturers, users and suppliers of on-premise signs and other visual communications systems.
Through our strategic partnerships with affiliated organizations and business partners, ISA offers its members programs and services to grow their business.
Mission Statement: To create thriving sign and graphics industry communities through unique membership values that inspires growth and innovation for its members and partners.