The Council for Advancement and Support of Education (CASE) is recruiting for a Manager, Strategic Communications reporting to the Sr. Director, Content Strategy.
CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. Advancing education in over 3,600 member institutions, CASE has 85,000 members in 82 countries.
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include advancement services, alumni relations, communications, fundraising, government relations, institutional leadership and marketing. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.
Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.
Reporting to the Senior Director, Content Strategy, the Manager, Strategic Communications is centered around supporting the OneCASE agenda and strategic plan as well as providing internal communications for a dispersed workforce and oversees the planning, organization, and delivery of integrated communications and PR initiatives that raise public awareness of CASE programs, initiatives and mission. The incumbent will be responsible for effectively informing and promoting CASE, its work, expertise and impact in the advancement and educational philanthropy sector.
The primary responsibilities of this position include the coordination, leveraging, planning, and execution of comprehensive communication strategies, including public affairs, internal and executive communications, media relations, publications, multi-media and Web. This position assists with the development of CASE’s communication strategy and positioning, including the design and oversight of innovative communications strategies and infrastructure to support the mission and strategic objectives of CASE and its affiliates.
The core functions of this position include but are not limited to the following:
Create communication strategies and messages that highlight CASE work and mission
Assist in the promotion of CASE as expert sources; respond to media requests and facilitate interviews.
Update experts guide and media distribution lists.
Develop creative ideas to strengthen CASE’s public brands among diverse audiences.
Write a variety of content including media advisories, statements and press releases, newsletters, blogs, Annual reports, video scripts, etc.
Serve as a consultant to various teams and committees to develop and execute communications.
Build relationships with key stakeholders; develop and maintain strong working relationships with departments to ensure consistent content, messaging and timing of communications plans.
Assist in the response to crisis situations to develop messages to communicate with employees in crisis/emergency situations.
Provide media relations support, with a focus on researching media contacts, developing news media relationships, and pitching stories that publicize organizational impact
Monitor, assess and manage CASE-wide media reputational risks.
Provide support for the CASE senior leadership across print, digital and broadcast media. Prepare talking points and media briefing notes for interviews that support our strategic goals and are on-message
Conduct training sessions and provide guidance on media engagement to staff. Stay ahead of media trends to identify emerging technologies that can create story opportunities relevant to CASE.
Fiscal Management/Budget Responsibilities/Judicious Use of Resources
Exercise fiscal responsibility in the use of all CASE resources.
Exhibit appropriate leadership toward and work cooperatively and supportively with all volunteer groups for which this position is responsible.
Ensure that CASE is well represented to the outside world by exercising a high degree of professionalism in all activities.
Collaborate with CASE colleagues in other parts of the world to ensure the best sharing of effective practices.
Performs other duties and responsibilities as assigned by the Supervisor.
Education and Experience:
Bachelor’s degree required, preferably in Journalism, Communications, Public Relations, Marketing or a related discipline. Master’s degree preferred.
Five (5) to seven (7) years of increasingly higher-level leadership experience in the field of communications in the public or private sector is required, or an equivalent combination of relevant experience and education/training required.
Demonstrated in-depth professional knowledge and experience in strategic and organizational communications, non-profit communications, media relations, and/or or a communications/public relations agency. Knowledge of higher education and philanthropy sector are a plus.
Skills and Abilities:
A demonstrated interest in advancing education in the not-for-profit sector.
A strong commitment to contributing to an organizational culture that celebrates diversity and inclusion.
An understanding of and interest in engaging with a broad range of cultures and countries.
Familiarity with communications approaches, tools and methodologies for planning, executing, and monitoring communications strategies, e.g., media monitoring, events planning, campaign management, social marketing, opinion research, outreach tactics, message targeting, etc.
Exceptional writing and editing with the ability to develop content for a variety of audiences and purposes, including press releases, news articles, scripts, Op-Eds, etc.
Experience pitching stories of all types to a wide selection of media outlets, and working with reporters/editors/producers, including as a spokesperson.
Proven ability to assess and identify reputational risk issues.
Working knowledge of online media tracking tools and with managing information through a content management system.
Excellent communication skills, verbal and written, that allow engagement with levels of all stakeholders within an organization.
Ability to effectively interact with internal and external clients at all levels, and to exercise judgment, tact and discretion in dealing with sensitive and/or confidential matters.
Must have technical proficiency with Microsoft Office (Word, Excel, and PowerPoint).
Good interpersonal skills and proven ability to work independently and collaboratively. Ability to lead and/or participate on teams.
Strong project management and detail-orientation skills that provide the ability to manage multiple priorities and deadlines.
A pro-active and can-do attitude, even when working under pressure and with all levels of staff.
Qualified applicants should CLICK HEREto upload their résumé and paste their cover letter with salary requirements. Applications without the required skills and experience or salary requirements may not be considered. Preference may be given to applications received before July 22, 2019. NO PHONE CALLS PLEASE.
CASE offers a competitive benefits package that includes comprehensive health insurance, to include a high-deductible medical plan option with a health savings account, a PPO medical plan option, dental insurance, a generous 10% retirement contribution, an employee assistance plan, employer-paid life and disability insurance with voluntary supplemental life insurance, voluntary vision insurance, flexible spending accounts, pre-tax commuting benefits, as well as legal and identity theft protection plans. After one year of service, staff are also eligible for tuition reimbursement.
We offer a collegial and collaborative work environment with many work-life balance programs, such as a 35-hour work week, regular weekly telecommuting for most exempt-level roles, paid parental leave after one year of service and generous accrued leave policies.
About Council for Advancement and Support of Education
The Council for Advancement and Support of Education (CASE) is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education. Key facts about CASE:
Founded in 1974 as the result of a merger between the American Alumni Council and the American College Public Relations Association
Maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE Latina America, 2011)
Is one of the world's largest nonprofit educational associations in terms of institutional membership
Includes more than 3,670 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in more than 82 countries around the globe
Serves nearly 81,000 advancement professio...nals on the staffs of member institutions
Led by volunteers with more than 4,850 advancement professionals serving as board members, speakers, authors, conferences planners and more