As the Director of Marketing, you will oversee all marketing activities for our entire organization, including events, membership, online learning, registries, and consumer advocacy for education, patient services, practice management, research, and publications functions. Reporting to the chief executive officer (CEO) and supported by a membership and digital marketing assistant, you will drive yearly planning for marketing activities, write compelling copy, and create and execute integrated marketing campaigns.
This is a hands-on leadership role that will require you to lead the strategic management and positioning of our portfolio of products while also moving the ball forward each day on promotions, campaigns, and outreach. You will work proactively, using the annual strategic plan as the basis to develop marketing plans. You will directly engage with colleagues to develop messaging and promotional plans for our broad portfolio of products, integrating member interests and the user experience to ensure that all marketing campaigns are effective.
American Urogynecologic Society (AUGS) is the premier nonprofit organization representing professionals dedicated to treating female pelvic floor disorders. Founded in 1979, AUGS represents more than 1,900 members, including practicing physicians, nurse practitioners, physical therapists, nurses and health care professionals, and researchers from many disciplines. As the leader in Female Pelvic Medicine and Reconstructive Surgery (FPMRS), AUGS promotes the highest quality patient care through excellence in education, research, and advocacy. For members and constituents, AUGS is the primary source and home of clinical and scientific information and education for FPMRS.
Responsibilities of the Director of Marketing
Develop a marketing and communications plan for the society detailing the needs of all departments with timelines and costs associated with the deliverables.
Plan and direct or coordinate public relations and marketing policies and programs for the society.
Develop and manage internal marketing and communications calendar.
Consult on marketing decisions, including product launches and branding. Establish and maintain website content standards, corporate style guide, and enforce brand standards and guidelines.
Create marketing materials for all AUGS products and events in consultation with team members.
Utilize analytics to drive strategic decision making. Establish and track metrics for measuring public relations, marketing, communications, and social media effectiveness.
Collaborate with internal stakeholders to develop public relations plans (e.g., Bladder Health Month, patient education, events) that support the organization’s goals and strategy.
Manage multiple and shifting deadlines, as well as occasional changes in priorities within a fast-paced environment.
Work cross-functionally with other departments and staff to develop positive and collaborative relationships.
Write promotional copy for the web, print, social media, and other digital platforms.
Collaborate with subject matter experts across the association to ensure customer segments, products, and services are presented accurately and consistently while being compelling and engaging.
Work with the director of membership and outreach to regularly update marketing copy on AUGS’ websites and assist in monitoring the presentation of website content so that it is consistent and meets AUGS standards.
Develop a department budget and conduct accurate forecasting.
Manage vendor relations, including creating specifications, assessing bids, negotiating prices, awarding contracts, establishing and meeting production timelines, evaluating proofs/press checks, monitoring workflow, overseeing production, and coordinating delivery/mailings.
Assist in generating revenue with sponsorship, exhibit, and course sales.
Qualifications of the Director of Marketing
Bachelor’s degree, or equivalent experience, in business, marketing, or a related field.
Five years of experience in marketing and/or communications. Experience in a nonprofit setting is preferred. Familiarity with a medical or scientific community is preferred.
Experience managing multiple social media channels for an organization and/or public campaign. Knowledge of the latest digital and social media technology.
Strong writing skills and the ability to collaborate with colleagues to develop messaging.
Solid knowledge of website analytics tools like Google Analytics or Webtrends. Experience with Informz/Real Magnet bulk email system, iTunes podcasting, Vimeo, and Adobe Photoshop is preferred.
Attributes of the Director of Marketing
Collaborative. You have a collaborative and inclusive work style and get along with all kinds of personalities. You are comfortable sharing information and know who needs to be in the loop or informed. You support your colleagues to achieve their goals.
Detail-oriented. You have command of both the process and the details. You are known for your accuracy and you get it done right the first time.
Excellent communicator. You have exceptional writing, editing, and oral communication skills as well as the ability to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences. You understand the importance of tone and how to communicate clearly, whether it’s by email, over the phone, or face-to-face.
Innovative. You are willing and able to move beyond traditional marketing approaches to create new and innovative ways to connect with target audiences.
Organized. You excel at juggling priorities, allocating resources, managing timelines, and meeting deadlines. You plan ahead and keep things moving, managing multiple projects from start to finish to get the work done.
Proactive. You are a self-starter with the ability to make good decisions without constant direction. You define needs and expectations and anticipate and resolve problems.
Results-driven. You smoothly manage through ambiguity and easily shift gears, reprioritize, and stay focused on outcomes. You consistently achieve results, even under tough circumstances.
What’s Attractive to the Right Director of Marketing Candidate?
AUGS is an outcome-focused work environment. You will know what is expected of you, but the work you do will matter far more than how you did it.
You want to take part in a growing, ever-changing organization. You are comfortable with learning new things and will take ownership of any mistakes made along the way.
You will have the opportunity to personally get to know our members, some of the top healthcare professionals in female pelvic medicine and reconstructive surgery, understanding their interests, what motivates them, and how we can best serve them.
AUGS is a small, team-oriented environment. You will collaborate regularly, and no task is too small for anyone on the team. You will understand your role in the big picture of the organization, sharing what needs to be shared.
We offer a competitive benefits package, including a flexible schedule with the option to work from home one day per week; medical, dental, and vision insurance; 15 days vacation, 9 paid holidays, plus paid week off between Christmas and New Year’s; 401k retirement plan with contribution; short-term and long-term disability; life insurance; and more.
To Apply for the Director of Marketing position:
Simply email your resume to Aileen Hedden at firstname.lastname@example.org with “AUGS - Director, Marketing #2019-2472 ASAE” as the subject of the email. Please include your resume as a Word or PDF attachment to the email and paste your cover letter in the body of your email.
Staffing Advisors has been engaged to find the right candidate and is committed to helping create a diverse work environment for our client. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history.