The Communications Specialist at the Mathematical Association of America (MAA) is responsible for working on the strategic email marketing, events marketing, and departmental marketing projects of the Communications Department. The goal of these programs and this role is to ensure that the MAA is seen as a leader in the mathematics and STEM fields as well as drive revenues to the organization. This position is responsible for implementing the email marketing program, leading publications and membership projects, leading MAA MathFest marketing, leading Programs department projects and thought leadership program, as well as supporting advertising in MAA communications and social media accounts, and serving as a content creator and strategist for the MAA Career Resource Center.
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions. Other duties may be assigned to meet business needs.
Implement the email marketing program for the association’s member and non-member audiences. Draft, design, and send emails with innovative strategies that maintain consistent messaging and branding and increase the number of quality email leads. Coordinate with staff in other programs to create and send innovative emails that improve metrics for conversions and membership benefit adoption.
Lead publications and membership projects including coordinating with journal/magazine publishing partner and books partner to increase readership and sales. Support membership campaigns.
Identify trends in content, influencers, and product changes, and make strategic recommendations for all department initiatives based on data analysis.
Lead MAA MathFest marketing across email marketing, social media, website, print advertisements and promotions with partner organizations to increase revenues from the event.
Lead Programs department projects and implementation of thought leadership programs. Promote the value of MAA by communicating the results of grants and other programs that support the mathematics community.
Support the MAA social media presence with a focus on tone, graphics, and lead generation to support the MAA’s role as an inclusive leader of the mathematics community.
Support the implementation of advertising buys in MAA communications especially email marketing and sponsored content to increase revenues. Collect analytics to share with advertisers to demonstrate the success of advertising campaigns.
Support the MAA Career Resource Center with strategies that increase revenue and serve as content creator for the site.
Create graphics, communication, and marketing materials that support the MAA’s strategic marketing objectives.
To perform this job successfully, an individual should possess the knowledge, skills, and abilities listed and meet the amount of education, training and/or work experience required
3+ years of relevant work experience in communications, public relations, and/or marketing, required.
Experience leading email marketing campaigns, required.
Experience leading event marketing, required.
Experience coordinating campaigns and communications for internal and external partners, required.
Experience creating and strategizing content for organizations and blogs, required.
Experience designing graphics and creative images, desired.
Understanding of website CMS, required. Drupal experience and understanding of HTML, required.
Strong time and project management skills that reflect the ability to work independently on multiple tasks and projects simultaneously with dynamic timelines and priorities.
Emphasis on working with a team to complete routine tasks and support long-term department strategic projects and revenue goals.
Positive outlook and commitment to going the extra mile to meet the organization’s strategic initiatives.
Ability to build and maintain relationships with internal teams.
Willingness and aptitude to learn new skills and build professional skill sets.
Ability to identify trends and challenges and propose solutions.
Ability to work creatively and flexibly in a fast paced environment under pressure while maintaining high work standards.
Exhibits a professional demeanor in all environments and with all internal and external contacts.
Send resume and cover letter to:
Elizabeth H. Richards, SPHR, GPHR
About Mathematical Association of America
The Mathematical Association of America (MAA), located in the historic Dupont Circle area of Washington D.C., is the world's largest community of mathematicians, students, and enthusiasts. The MAA accelerates the understanding of our world through mathematics, because math drives society and shapes our lives. For more information about the Mathematical Association of America, see www.maa.org. The MAA is an Equal Employment Opportunity Employer.