FUSION Marketing seeks an energetic, motivated professional to assist with our marketing communications efforts in the role of Marketing & Communications Manager for several association clients. This position reports to the Creative Director in the St. Louis office and is a full time position out of the Dallas office.
Create and implement a clear marketing vision, strategy and timeline that leverages association brand
Solicit quotes, testimonials and reviews from association members that can be used for marketing association events and services.
Grow our clients’ online presence. This includes optimizing and maintaining websites, executing email campaigns, implementing Search Engine Optimization (SEO), monitoring analytics, and managing social media accounts.
Create and manage social media ad campaigns
Manage Google Analytics
Plan, develop copy, and coordinate content for social media posts across several platforms (Facebook, Twitter, LinkedIn, Pinterest and Instagram)
Develop email copy and distribute using email platforms; understanding of email automation or marketing automation preferred
Compile and analyze the results of digital marketing campaigns.
Develop content for marketing campaigns, which includes, but is not limited to, articles, presentations, blogs, website copy, newsletters, email communications, social media posts, and promotional collateral
Monitor and participate in blogs and forums and develop ideas for topics of discussions
Coordinate contributed content and guest blogs.
Manage membership marketing and conference marketing campaigns
Manage projects with our in-house creative team, which includes creating copy for creative pieces, managing edits and acting as a liaison between the client partner and creative team.
Maintain project tracking spreadsheets and calendars, including social media and general communication calendars.
Present reports and updates to department leadership as well as client partners
Work directly with clients and strategic partners
Creative approach to design and ability to translate concepts into high-quality products working with in-house graphic designers
Expertise in email marketing/marketing automation programs for a trade association or professional society
Excellent writing and editing skills, with an eye for detail
Ability to communicate clearly, succinctly, and diplomatically, both orally and in writing;
Experience writing press releases, articles, blogs, newsletters and social media;
Thorough knowledge of Microsoft Outlook and Office programs
Proficiency in WordPress and social media sites (Twitter, Facebook, LinkedIn)
Works well under pressure and with rapidly changing priorities
Excellent organizational and project management skills
Resourceful problem solver with a positive and flexible attitude
The ability to work both independently (self-motivated and self-directed) and collaboratively in a team environment and apply good judgment
A commitment to outstanding internal and external customer service
3 - 5 years of experience with marketing communications projects, preferably as part of a
Communications team in the trade association industry. Educational background in journalism, communications, public relations, marketing or related field is also preferred.
We combine creative thinking, strategic marketing and digital intelligence to activate brands and motivate people. Our collaborative group creates marketing platforms that leverage experiential events, social and digital execution, complete retail integration and association management. Our campaigns allow consumers, brands and associations to engage in ways that truly cut through the traditional marketing noise and build true loyalty and advocacy.