The American College of Prosthodontists (ACP) is seeking an energetic, creative, highly organized public relations professional with a solid understanding of the media landscape and stellar writing skills to join our team. The successful candidate will be instrumental in executing the patient and professional outreach of the ACP and ACP Education Foundation. Reporting to the Associate Executive Director of Communications and Marketing, this individual is responsible for developing, writing, and distributing content to raise awareness of ACP’s positions and initiatives; securing media placements; serving as a resource to members; coordinating projects and messaging with communications and marketing; and monitoring relevant public relations outcomes.
Developing compelling stories, content, and key messages in collaboration with ACP members to raise awareness with patients about the benefits of seeking care from a prosthodontist, and with dental professionals about the value of referring to a prosthodontist and the position of the College as a leader within organized dentistry.
Writing press releases and public relations-focused content for ACP’s e-newsletter, magazine, websites, and other venues
Building media lists and pitching stories to the media
Tracking media coverage and developing reports on public relations activities for staff and ACP leadership
Collaborating with supervisor in development of annual budgets for public relations activities
Developing and maintaining strong relationships with a variety of media
Providing media training for ACP members who are participating in interviews and assist reporters with background as needed
Planning and leading ACP’s National Prosthodontics Awareness Week activities
Assisting with maintaining social networking outlets (e.g., Facebook, Twitter, LinkedIn, and YouTube channel)
4 year degree required
2-5 years relevant public relations/media/writing experience
Association or health-related experience preferred
Track record of earned media placements in major outlets and/or strong writing samples showing command of voice for different audiences
The American College of Prosthodontists is the organization of dentists with advanced specialty training who create optimal oral health, both in function and appearance including dental implants, dentures, veneers, crowns, and teeth whitening.