P&A is an exciting and entrepreneurial revenue-generating department within DDC. P&A generates approximately 15% of DDC overall revenue through membership (dues), sponsorship and special events. Engagement and retention of the nearly 1,000 business members and acquisition of new members is critical. These businesses contribute to our cityâ€™s vibrant economy and the positive image and identity of Washington, DC as a world-class destination for locals, visitors and convention attendees to enjoy.
The Membership Sales Associate is responsible for securing new members and the account management of existing members. One of three departmental membership sales professionals, this position is key to executing DDCâ€™s revenue earning strategy.
A successful Membership Sales Associate will offer a combination of:
Sales savvy to recruit and retain members
Keen attention to detail, tracking benefits and ability to navigate a sophisticated database
Collaborative spirit to work effectively within the organization and ensure that benefits are delivered to members
Creative ideas for engaging members online and at events
Genuine interest in and knowledge about DDC and member businesses
Essential Duties and Responsibilities
Prospect, cultivate, and establish new member relationships.
Attend and engage members and prospects at travel, tourism, and hospitality industry functions.
Answer incoming prospect calls, meet with prospective members to explain benefits, and respond to requests for information.
Complete daily/weekly log tracking new members, leads, and events.
Cold-call prospects from leads discovered through industry publications and internal and external referrals.
Aid in planning, implementing and attend all Membership events and activities created to engage and add value for members.
Follow-up with new members ensuring that their orientation to DDC is clear, member benefits are delivered, that they have opportunities to engage across DDC departments and see demonstrated value in membership.
Offer excellent customer service for members and prospects, responding promptly to requests.
Review and recommend changes to membership fees, services and benefits.
Collaborate within P&A team to suggest partnership opportunities and respond to partnership needs.
Partnerships and Alliances Team
Review membership trends, provide analysis and recommendations for growth and program changes.
Data: Update member records and track communications in database (SimpleView).
Publications: Edit and proof member listings for Washington, DC official publications including visitor guides, meeting planning guide, and map.
Attend weekly company-wide and departmental meetings.
General department duties as needed.
Meet goals and performance plan as established by the P&A Senior Manager, Membership and Vice-President.
Experience, Competencies & Education
Eagerness to contribute to and learn from a team of dynamic, engaged professionals.
Demonstrated interest in the travel and tourism economy and enthusiasm for Washington, DC.
Great sense of humor, positive attitude.
Exceptional customer service and business etiquette
Consistent, positive follow-up
Superior organizational skills and attention to detail
Strong written and oral communication skills
Willingness to work evenings and weekends
Technical proficiency with Microsoft Office and customer relationship management (CRM) systems required. DDC uses the Simpleview database.
Interest in relevant business and trade publications to stay abreast of issues and source new prospects.
Minimum two-three (2-3) years progressive sales experience preferably in the travel, tourism or hospitality industries.
Bachelorâ€™s Degree (B.S./B.A.) from four-year college or university.
Accountabilities & Measures
Periodic performance evaluations gauging quantitative and qualitative performance against identified goals.
Americans with Disabilities Specifications
The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing most of the duties of this job, the employee may not be exposed to weather condition. The noise level in the work environment is usually moderate.
Destination DC, the lead destination marketing organization for the nation’s capital, is a private, non-profit membership organization of nearly 1,000 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities.