Our outstanding team of professionals seeks someone who shares our passion for public horticulture and organizational excellence. The work will reward their relationship-building and communication skills and their desire to serve our field, growing with the Association as we fulfill its vision of a world where public gardens are indispensable.
The Marketing & Communications Manager is a dynamic strategist, communicator and leader responsible for increasing awareness of, and engagement with American Public Gardens Association’s programs, benefits, and partnership initiatives. They are a passionate ambassador and master storyteller for the Association and its members. They are committed to elevating the Association and its public gardens as leaders, advocates and innovators both to current and prospective members, external media, and public influencers. They scale the Association voice both internally, as well as to a local/national scope by utilizing a variety of communications channels to accomplish objectives.
Principal Duties and Responsibilities:
Designs and maintains the Association’s overall marketing and communications calendar to achieve strategic objectives
Develops and pitches thoughtful and targeted stories to external media sources and influencers; writes and distributes releases, and actively cultivates media relations
Determines timing, layout, and/or structure of websites; writes content for e-newsletters, e-blasts, social media, print, and other messaging strategies (including mobile apps); manages the posting and upkeep of digital content through staff for assigned projects
Serves as Editor-in-Chief of Public Garden magazine responsible for overall editorial direction and oversight; Editorial Advisory Group participation and facilitation of recruitment
Engages outside contractors for projects (i.e. graphic artists, website developers, videographers, digital programmers, designers, copyeditors, and print production companies) as necessary and ensures contractual deliverables
Graphic design execution of support material such as branding elements, Symposia brochures/programs, National Public Gardens Day collateral, and Annual Conference collateral
Facilitates survey design and dissemination
Performs analytics to track performance of campaigns, media hits and more to evaluate effectiveness and to satisfy grant reporting requirements
Prepares or directs creation of board presentations and reports
Serves as Staff Liaison for Member Professional Sections and supports intiatives and events put forth by sections as appropriate
Supervises Creative Projects Coordinator and Communications Assistant and coordinates workflow of projects
Ensures that all internal and external assets follow brand and quality standards
Knowledge and Background:
Experience developing media strategy, pitching stories, and managing relationships with media
Experience using social media platforms (Twitter, LinkedIn, Facebook, YouTube)
Proficient knowledge of (and ability to utilize) various Content Management Systems (CMS) including, but not limited to, membership (iMIS/RiSE), marketing & communications (Informz, Qualtrics Survey Software, Paperless Post), web content (Drupal), and mobile applications
Graphic design proficiency using Adobe Suite products (Photoshop, Illustrator, InDesign)
Familiarity with MS Office Suite software, including Word, Excel, Publisher and PowerPoint
Embodies Association’s operations, mission, and values as well as an understanding of the dynamics, needs, and desires of its diverse membership.
Skills and Abilities:
Incorporates “big-picture” thinking and empirical data to recommend and chart the course to accomplish strategic initiatives
Displays ease and takes initiative to contact media/external influencers in order to successfully generate and sustain coverage
Understands the importance of, and has the ability to create, an engaging user experience using both print and digital assets
Impeccable writing, oral communication, and technical editing skills
Strong eye for design, brand alignment, and storytelling
Extremely customer service-oriented
Well organized, possesses a strong attention to detail, ability to manage multiple projects at one time, and is respectful of deadlines
Enjoys collaborative work with others to accomplish common goals
Supervisory skills to motivate and lead a team
Please email your resume and a cover letter detailing your interest in the position to Ms. Kate Tyrawski at firstname.lastname@example.org. The application deadline is Friday, September 15. Salary range for the position is $45,000 - $65,000, depending on experience. American Public Gardens Association is an EOE.
The American Public Gardens Association is the leading professional organization for the field of public horticulture. We advance the field by encouraging best practices, offering educational and networking opportunities, and advocating on behalf of our members, our programs and public gardens worldwide. We work together with our members and others to strengthen and shape public horticulture, prov...iding the tools and support industry professionals need to better serve the public while preserving and celebrating plants creatively and sustainably.
Since 1940, we have been committed to increasing cooperation and awareness among gardens. Our members include more than 585 institutions, spanning all 50 states, the District of Columbia, Canada, and 24 countries. Our members include, but are not limited to, botanic gardens, arboreta, zoos, museums, colleges and universities, display gardens, and research facilities.