The Association for Talent Development (ATD), is the world’s largest association dedicated to those who develop talent in organizations. These professionals take the knowledge, skills, and abilities of others and help them achieve their full potential. We are looking for a Marketing Specialist with strong marketing, copy-writing and project management skills who is used to working in a fast-paced environment.
The Marketing Specialist will support the Marketing Manager by assisting with campaign development for our Education department, organizing, tracking, and facilitating marketing initiatives, management, and execution of campaigns to drive business for events and other programs. Daily activities include copywriting, email creation, email deployment, website content updates, digital campaigns, and execution of assigned marketing tactics. Candidates should be self-starters who are comfortable taking initiative, able to quickly learn systems and technology, and eager to improve results.
Writes marketing copy for email, social media, web, and print
Executes, controls, and closes the loop on assigned project tasks
Processes data to curate targeted marketing lists
Manages website content updates with a focus on user experience and optimization
Creates marketing emails from scratch and monitors performance metrics
Designs and implements marketing experiments, and reports results
Manages social media campaigns and optimizes for engagement
Supports the development of marketing collateral, including direct mail, print/digital advertising, content, and social media
Helps develop campaigns and strategies to increase market exposure and generate new business
Other duties as assigned
Related degree (Marketing/Business/Communications)
Minimum of 3-5 of related marketing or communications experience required
Collaborative, client-focused mindset
Strong project management skills; must be able to juggle multiple projects and deadlines simultaneously
Ability to work independently and with teams
Resourceful, extremely detail-oriented, and analytical
Excellent copywriting and interpersonal communication skills are a must
Experience with HTML preferred
ATD provides an outstanding compensation and benefits package. Located within blocks of the King Street metro in Old Town, ATD helps with transportation costs (parking is free).
We appreciate all our applicants, but are unable to return phone calls and emails requesting details on the status of applications or the position. Applicants who bypass the recruitment process are not considered.
ATD is an Equal Opportunity Employer (Race/Gender/Disabled/Veterans), and encourages all qualified applicants to apply.
Together we create a world that works better.
Additional Salary Information: Commensurate with experience
The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The association was previously known as the American Society for Training & Development (ASTD).